Taking on new projects from Monday 16 November
I design brands, products and experiences that people understand, use and remember.
Selected work · 04
Selected work
Cyber Explorers
A free cyber security learning platform for 11–14 year olds, rolled out to schools across the UK.
Cloud Academy
A digital content style guide that aligned Cloud Academy with QA after the acquisition, so the whole team could create cohesive, on-brand content.
Fujitsu & NatWest
The look and feel for a Fujitsu learning solution, from NatWest account compliance to Azure sales training, built on the client's brand guidelines.
Exploring the Maritime World
An e-learning course for Lloyd's Register that introduces the basics of the maritime industry.
- students signed up to Cyber Explorers
- 60,000+
- schools across the UK using it
- 2,500
- digital learning products designed at QA
- 20+
- years across digital learning, agencies, film/TV and corporate
- 10+
How I work
I think it through, test it early and design it with care.
- 01
Understand
I start with the people and the goal: who it’s for, what they need, and what success looks like.
- 02
Concept
I sketch a few ideas, share them early and test the strongest ones before anything gets built.
- 03
Design
I design the flows, screens and visuals, then test and refine them with the team until they feel obvious.
- 04
Launch
I stay with the project through launch, and leave clear guidelines so the team can keep going.
Hello
Hi, I’m Juan. I like making complex things simple.
I’m a Colombian designer based in London, with 10+ years across agencies, film/TV and digital learning. I do my best work with teams who care about the people they’re designing for.
More about me →Taking on new projects from Monday 16 November
Got a complex idea that needs to feel simple?
Tell me where you’re stuck. I reply within 2 working days.